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Tourism Board launches trade event series at Ironbridge Gorge

News

10th September 2026

Tourism businesses across Telford and Shropshire are being offered a unique opportunity to hear directly from some of the key people shaping National Trust’s work across Ironbridge Gorge, as the new Telford & Shropshire LVEP Tourism Trade Event Series launches on Monday 5 October.

As one of the destination’s flagship visitor attractions, Ironbridge Gorge plays a significant role in driving leisure, group and travel trade visits across Telford and Shropshire. For many tourism businesses, what happens at the Gorge influences visitor behaviour, bookings and commercial opportunities across the wider destination.

The event will give businesses the opportunity to meet members of the National Trust team, hear more about the evolving visitor offer and future direction of Ironbridge Gorge, and understand how tourism businesses can work alongside one of the destination’s most important visitor attractions.

Attendees will gain insight into future plans and opportunities, hear about developments across the Gorge, and have the chance to ask questions and explore opportunities for collaboration, partnership working and business growth.

Mandy Thorn MBE, Chair of the Telford & Shropshire LVEP Tourism Leadership Board, said:

“The Telford & Shropshire Tourism Trade Event Series has been created to bring businesses closer to the organisations, opportunities and partnerships that help drive our visitor economy. By creating regular opportunities to share insight, build connections and encourage collaboration, we can help tourism businesses strengthen their offer and support sustainable growth across the destination.

Ironbridge Gorge is one of our most important visitor attractions and plays a significant role in bringing visitors to Telford and Shropshire. As National Trust begins the next chapter in the story of the Gorge, this event provides a valuable opportunity for businesses to hear directly from the team, better understand the evolving visitor offer and explore opportunities to work together for mutual benefit.”

The event will also include a short update on wider visitor economy activity, business support and networking opportunities across Telford and Shropshire.

Places are limited and advance booking is essential.

Book your place:

Telford and Shropshire Local Visitor Economy Partnership Tourism Trade event registration – Fill in form

Enquiries: Contact hello@telfordandshropshirelvep.co.uk

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