The Shropshire Growth Hub is excited to announce an upcoming two-day Food and Drink Sustainability Masterclass. Scheduled for the 4th and 18th of June 2024, at the University Centre Shrewsbury, this event promises to be a milestone for businesses in the food and drink sector aiming to boost their sustainability practices.

The masterclass, funded by the UK Shared Prosperity Fund is designed to guide businesses through their sustainability journey, helping them to start, enhance, and effectively communicate their green initiatives to consumers and stakeholders. This series is crucial for businesses looking to merge sustainability with commercial success.

Learn from Leading Sustainability Experts

Delivered by specialists Caroline Mason of Seeds to Thrive and Louise Welsby of Buy-From Creative Agency, the sessions are crafted to provide valuable insights into sustainable practices and marketing. Caroline brings over two decades of global experience in the food system, offering an unparalleled perspective on achieving sustainability goals. Louise, with her extensive background in creative marketing, will share strategies on how businesses can communicate their sustainability narratives effectively.

What the Masterclass Covers

Workshop 1

• Exploring the landscape of food and agriculture in Shropshire.
• Creating a bespoke sustainable business action plan.

Workshop 2

• Leveraging sustainability for brand storytelling, recruitment, and business growth.
• Developing compelling content for various stakeholders.

This initiative is open to all food and drink producers within the Shropshire Council area, excluding Telford & Wrekin. It promises not only a learning experience but also an opportunity to network with peers and share best practices.

Secure Your Spot

Admission to the masterclass is free, but places are limited. Interested parties are strongly encouraged to register early to ensure participation. Attendees are required to commit to both full-day sessions to maximise the benefits of the comprehensive curriculum offered.

Additional Resources and Ongoing Support

Participants will leave the masterclass equipped with a clear action plan tailored to their business needs and will also receive guidance on accessing funding and resources to continue their sustainability journey.

For more details and to register, please visit https://www.eventbrite.com/e/food-drink-sustainability-masterclass-for-shropshire-businesses-tickets-902218478757?

Join us in shaping a sustainable future for the food and drink industry in Shropshire.

This project is funded by the UK Government through the UK Shared Prosperity Fund.

The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus