Tourism businesses from across Shropshire and Telford have been recognised for excellence at the West Midlands Tourism Awards, with strong results across accommodation, attractions, events and visitor experiences highlighting the quality and diversity of the area’s visitor economy.
The awards celebrate outstanding tourism and hospitality businesses from across the region, recognising those delivering high‑quality experiences and contributing to the growth and reputation of the West Midlands as a leading destination. For Shropshire and Telford, this year’s results reflect a destination gaining momentum, with multiple wins showcasing the strength, confidence and ambition of the local sector.
As the value of tourism continues to rise supported by new investment, ongoing development and growing demand for staycations, the awards mark a standout moment for the area. Winning businesses will now go on to represent Shropshire and Telford on the national stage later this year, reinforcing the destination’s growing appeal for short breaks and year‑round visits.
(Photo: RAF Museum Midlands won Silver at the recent West Midlands Tourism Awards in the ‘Accessible and Inclusive Tourism’ category)
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