The Opportunity
Shropshire Council as site owners are bringing forward a high-quality, design-led riverside development site providing a 4 hectare regeneration opportunity with an enviable waterfront setting.
A newly- refreshed masterplan outlines a vision for a new neighbourhood delivered through a mixed-use development to include residential, office, hotel, retail and leisure uses, with high quality architecture and public realm that includes a new linear park for the town
It will transform the lower town into a unique 21st century quayside with modern homes, quality office space, state-of-the-art leisure and bespoke retail creating a dynamic, modern and sustainable destination
Shrewbury is recognised as a primary focus point for the development of Shropshire
Known for its many independent cafes and shops, the centre defies UK trends and continues to have a strong base for retail and commercial, with footfall and occupancy rates both exceeding national averages.
An award-winning market, high quality schools and sweeping views make it an attractive place with the town recognised as one of the best and healthiest towns to live in the UK.
With growing advances in infrastructure connecting Shrewsbury to the West Midlands Engine and further north, the centre has significant potential to deliver a new service offer.
Key Facts
A 4-hectare brownfield regeneration site in Shrewsbury town centre, Shropshire, is being developed along the River Severn.
A detailed delivery strategy will explore partnerships and joint ventures to expedite the program.
The first phase, which received planning approval in March 2024, includes the demolition of the redundant Riverside shopping centre and the construction of a linear park.
Additional road infrastructure approvals were granted in February 2025, with key development plot planning submitted in December 2024. Development started in July 2024, with completion expected by May 2026.
Quick Facts
Shrewsbury Smithfield Riverside
Planning use Mixed
Developer Various including Shropshire Council
Major Local Companies Caterpillar Defence, Doncasters, Aerospace, ABP, Morris and Co, Veolia, Dyke Yaxley and AHR
The Shrewsbury big town plan
Shrewsbury – The Big Connection is being led through The Shrewsbury Big Town Plan, co-created by Shropshire Council, Shrewsbury Town Council and Shrewsbury BID, working in partnership with a number of private sector land owners, including Morris Property and Historic England.