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DTSTART;TZID=Europe/London:20261110T093000
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DTSTAMP:20261026T115850Z
CREATED:20261025T011026Z
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UID:13269-1794303000-1794313800@www.investinshropshire.co.uk
SUMMARY:How You Can Get Found on Google and AI Searches with SEO
DESCRIPTION:Discover practical SEO strategies to boost your online visibility and attract more customers through Google and AI-powered search.\n\n\nWith search engines constantly evolving and new AI search tools entering the mix\, making sure your business gets found online can feel overwhelming. How do customers actually search for your products or services today? What is the difference between traditional Google results and AI-generated answers? And how can a small business keep up without spending a fortune? In this workshop\, we demystify modern search engine optimisation. We will cover practical\, straightforward ways to improve your online visibility\, capture local searchers\, and future-proof your business. Expect to leave with actionable steps to help your business get seen! \nThe New Search Landscape: Understanding how traditional Google ranking works alongside modern AI search tools (like Gemini\, ChatGPT\, and Perplexity). \nFree Keyword & Topic Discovery Tools: Identifying the exact search phrases and conversational questions your ideal customers use online. We’ll demo this live!! \nOn-Page Optimisation: Structuring your website copy\, headers\, and images so both search engines and AI models easily digest your content. \nLocal Search & Google Profile: Optimising your Google Business Profile to capture local intent and show up on Google Maps. \nOptimising for AI Answers: Simple formatting and content strategies that encourage AI search engines to pull\, reference\, and recommend your business. \n                        ———————————————————– \n\n\nAQs – IMPORTANT INFORMATION ABOUT YOUR BOOKING\nQ1: Is this event free? \nA: Yes\, it is free for people looking to start a business and SMEs based in the Shropshire Council area (excluding Telford & Wrekin) \nQ2: What if I register and can’t attend. \nA: If you are unable to attend\, we kindly request 72 hours’ notice. Please cancel your ticket via Eventbrite to allow others to take your place. \nQ3: What if I am based outside of Shropshire council area and want to attend? \nA: This event is fully funded and free to businesses based in the Shropshire Council area only (excluding Telford and Wrekin) \nPlease note bookings from outside of this area cannot be accepted and will automatically be cancelled. Thank you for your understanding. \nQ4. Will I receive an email reminder for this appointment? \nA: You will receive a reminder for this booking via Eventbrite. \nQ5 . Is there parking at the venue? \nA: Parking is available in the Abbey Foregate next to the venue. \n———————————————————-
URL:https://www.investinshropshire.co.uk/event/how-you-can-get-found-on-google-and-ai-searches-with-seo/
LOCATION:Shropshire Wildlife Trust\, 193 Abbey Foregate\, Shrewsbury\, England\, SY2 6AH\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://www.investinshropshire.co.uk/wp-content/uploads/2026/10/3f80c1cf5e3746af715f84717fe16cb4.jpg
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DTSTART;TZID=Europe/London:20261119T093000
DTEND;TZID=Europe/London:20261120T000000
DTSTAMP:20261104T234340Z
CREATED:20261025T011022Z
LAST-MODIFIED:20261104T234340Z
UID:13263-1795080600-1795132800@www.investinshropshire.co.uk
SUMMARY:The Co-Work Hub:  Connect. Create. Collaborate
DESCRIPTION:Join our Co-Work Hub for a relaxed\, supportive co-working session where founders and freelancers can focus\, connect and share ideas
URL:https://www.investinshropshire.co.uk/event/the-co-work-hub-connect-create-collaborate-5/
LOCATION:Co-Founded\, Lower Claremont Bank\, Shrewsbury\, England\, SY1 1RT\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://www.investinshropshire.co.uk/wp-content/uploads/2026/01/9e9e4b2951bd1da4bb10034fd95bd97d.jpg
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DTSTART;TZID=Europe/London:20261119T100000
DTEND;TZID=Europe/London:20261119T140000
DTSTAMP:20261104T234341Z
CREATED:20261027T134010Z
LAST-MODIFIED:20261104T234341Z
UID:13339-1795082400-1795096800@www.investinshropshire.co.uk
SUMMARY:Branding & Design  Advice Sessions with Kaye Heseltine - 19th Nov
DESCRIPTION:Looking for honest\, practical advice on your brand\, logo or visual identity?\n\n\n*Fully funded\, tailored one-to-one\, in-person specialist business advice session\, for businesses located in the Shropshire Council area* \nWith over 20 years’ experience as a graphic designer and four years running her own successful business\, Kaye helps small business owners\, move from DIY visuals to confident\, strategic branding that reflects the quality of their products and services. \nThese informal sessions are designed to help you gain clarity\, confidence and practical next steps to strengthen your brand and attract the right customers. \nWhat can you discuss?\nYou can bring along any branding\, marketing materials\, social media pages or design questions. Topics could include: \n\nHonest\, expert feedback on your visual brand\nWhether your logo is working and how to tell\nThe difference between a logo and a brand\nHow to know if you need a rebrand or a refresh\, and what the difference is\nDesigning to attract your ideal clients\nColour and font guidance\nCreating consistency across your website\, social media and printed materials\nMaking your social media feed look cohesive and professional\nCanva questions and practical design tips\nHow to brief a designer so they understand exactly what you need\nWays to make your brand work harder for your business\n\nWho should attend?\nThese sessions are ideal for: \n\nStart-ups and new businesses\nSole traders and freelancers\nEstablished businesses looking to refresh their brand\nBusiness owners creating their own marketing materials\nAnyone wanting to improve the look and consistency of their business\n\nThis is an in-person one-to-one session designed for entrepreneurs and small business owners looking to strengthen their brand and visual identity. \nThese 45-minute sessions are fully funded through the Shropshire Growth Hub and available to businesses located within the Shropshire Council area. \nHow to book? \nBooking is easy\, simply reserve your place by selecting your chosen time slot when you register! \nHow to find Co‑Founded\nYour session will take place at Co‑Founded\, a modern co‑working space in the heart of Shrewsbury. \nAddress:Lower Claremont Bank\, Shrewsbury\, SY1 1RT \nCo‑Founded is located near Welsh Bridge\, just a short walk from the town centre and close to Frankwell. It is part of a professional workspace designed for freelancers\, start-ups and growing businesses. \nPlease report to reception on arrival\, where a member of the team will direct you to your session. \nYou can find more about the venue here:Premium Coworking Space & Meeting Rooms in Shrewsbury | Co-Founded \nParking is available in Frankwell Main Car Park: \nShrewsbury Frankwell Main | Shropshire Council \nAbout our specialist \nKaye is the founder of Kaye Heseltine Design. With more than 20 years’ experience in graphic design\, she works with entrepreneurs and small business owners to create professional\, strategic brands that build confidence\, attract customers and support business growth. \nWebsite: www.kayehdesigns.co.uk \n\n\nFAQs – IMPORTANT INFORMATION ABOUT YOUR BOOKING \n1. Is this a training/networking event or does it exclusively offer one-to-one business consultation? \nA: This is an opportunity to meet with a business adviser in a one-to-one\, in person meeting. \n2. Q: Is this event free? \nA: The cost of attending this session is £75 per session. However\, we are funded to provide this so you can attend FREE of charge. If you are unable to attend\, we request that you cancel your ticket at least 72 hours prior. \nFailure to do this may result in us seeking reimbursement of this amount. \n3. Q: What if I register and can’t attend. \nA: If you are unable to attend\, we kindly request 72 hours’ notice. Please cancel your ticket via Eventbrite to allow others to take your place. \n4. Q: What if I am based outside of Shropshire council area and want to attend? \nA: This event is fully funded and free to businesses based in the Shropshire Council area only. Please note bookings from outside of this area cannot be accepted and will automatically be cancelled. Thank you for your understanding. \n5. Q. Will I receive an email reminder for this appointment? \nA: You will receive a reminder for this booking via Eventbrite. Please do make a note of your chosen time slot when booking\, as this information is not included in the Eventbrite email. \n6 . Q. Do I need to take any further action after booking? \nA : Once you have booked your place you will receive an email with a business 1-2-1 form attached\, you will need to complete page 1 & 2 and return it to us within 72 hours. \n7. Q. How many sessions can I book? \nA: You  may initially register for a maximum of 2 sessions. \n\n\nThe Boring Bit – Data Protection \nDetails that you provide us with on booking will only be used in connection with this event offered by Shropshire Growth Hub (the data controller) and its partners\, which include the Department for Business and Trade (DBT) and event partners. If the business has any question in relation to how the information the business provides\, and in particular any personal data\, will be processed and disclosed\, please email the Shropshire Growth Hub @ growthhub@shropshire.gov.uk
URL:https://www.investinshropshire.co.uk/event/branding-design-advice-sessions-with-kaye-heseltine-19th-nov/
LOCATION:Co-Founded\, Lower Claremont Bank\, Shrewsbury\, England\, SY1 1RT\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://www.investinshropshire.co.uk/wp-content/uploads/2026/10/6017d9f58c85d3aa770a1a4f19b5ac41.jpg
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DTSTART;TZID=Europe/London:20261124T093000
DTEND;TZID=Europe/London:20261124T160000
DTSTAMP:20261104T234342Z
CREATED:20261025T011029Z
LAST-MODIFIED:20261104T234342Z
UID:13272-1795512600-1795536000@www.investinshropshire.co.uk
SUMMARY:Build Your Business: Key Steps to Start-up Success -  24th Nov
DESCRIPTION:This full-day workshop can help you take the first steps and will guide you through the 'essentials' of starting your own business!\n\n\n*Open to businesses based in the Shropshire Council Area* \nHave you been considering starting your own business? \nSmall businesses help the economy grow and as a Shropshire based start-up your chances of success are high. As a county we have one of the most successful startup rates in the UK. \nStarting a new business is an exciting prospect but can be daunting too\, as there are so many things to consider. \nThis full-day workshop can help you take the first steps and will guide you through the ‘essentials’ of starting your own business! \nDelivered in partnership with local start-up support specialists and entrepreneurs\, this workshop is designed to help you take the first steps with confidence. \nKey topics that will be explored \n\nStarting my own business – what makes a successful business? Do I have the skills\, enthusiasm\, and passion?\nChoosing the right business structure affects how much tax you pay\, raising funds\, how much paperwork is needed etc. So\, choosing the right balance of legal protections and benefits is key.\nRegistering with HMRC\, submitting self-assessments – what you need to know\nCreating a business model\, Mission and Vision\, The importance of strategy (business\, Technology\, Sales and marketing)\, capacity and capability.\nWhat is a cashflow? How does it work?\nHow can I fund my start up business? Loan and grant advice.\nWho are my customers? Where are they?\nMarketing and Market Research. Branding & Social Media.\nWhat next? Where can I get the help\, I need to make my business a success?\nNetworking with like-minded people\n\nWho is it for? \nThis workshop should be ideal for aspiring entrepreneurs\, individuals looking to turn a hobby into a business\, or those seeking a career change within the Shropshire area. \nWhether you are starting from scratch or refining your current business\, this event will equip you with the essential skills\, strategies\, and financial insights to help you launch and grow a successful business. \n\n\nFAQs – IMPORTANT INFORMATION ABOUT YOUR BOOKING\n\nQ1: Is this event free? \nA: Yes\, it is free for people looking to start a business and SMEs based in the Shropshire Council area (excluding Telford & Wrekin) \nQ2: What if I register and can’t attend. \nA: If you are unable to attend\, we kindly request 72 hours’ notice. Please cancel your ticket via Eventbrite to allow others to take your place. \nQ3: What if I am based outside of Shropshire council area and want to attend? \nA: This event is fully funded and free to businesses based in the Shropshire Council area only (excluding Telford and Wrekin) \nPlease note bookings from outside of this area cannot be accepted and will automatically be cancelled. Thank you for your understanding. \nQ4. Will I receive an email reminder for this appointment? \nA: You will receive a reminder for this booking via Eventbrite. \nQ5 . Is there parking at the venue? \nA: Parking is available in Frankwell Car Park next to the venue. \nQ6: Is lunch included? \nA: Tea\, coffee\, and biscuits will be available all day. Lunch is not included\, but you are welcome to bring a packed lunch. The Guildhall is within walking distance of Shrewsbury Town Centre. \n\n\nQ7. How do I access the Guildhall? \nTo ensure a seamless visit\, please find below the necessary information and instructions for accessing the Guildhall. \nArrival Details \n• Location: Guildhall\, Frankwell Quay\, Frankwell\, Shrewsbury SY3 8FT \n• Parking: Frankwell Car Park – next to the venue \n• Entrance: Please enter through the main entrance located at the front of the building \nAccessing the Guildhall \nPlease arrive at the Guildhall between 9.15am and 9.25am. Upon arrival\, please confirm that you are attending the Shropshire Growth Hub Start-up Workshop and you have been asked to wait in reception for Anna Sadler or Ruth Westwood to collect you.
URL:https://www.investinshropshire.co.uk/event/build-your-business-key-steps-to-start-up-success-24th-nov/
LOCATION:Shropshire Council\, The Guildhall\, Frankwell Quay\,\, Shrewsbury\, Shropshire\, SY3 8HB\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://www.investinshropshire.co.uk/wp-content/uploads/2026/03/b3a290b9bd706130bdb5a4f0023b7242.jpg
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DTSTART;TZID=Europe/London:20261202T093000
DTEND;TZID=Europe/London:20261202T124500
DTSTAMP:20261104T234343Z
CREATED:20261025T011029Z
LAST-MODIFIED:20261104T234343Z
UID:13273-1796203800-1796215500@www.investinshropshire.co.uk
SUMMARY:Emotional Intelligence & Stress Management in the Workplace
DESCRIPTION:Learn practical techniques to manage stress\, improve communication and build resilience in the workplace.\n\n\nLooking to improve communication\, manage workplace stress and build greater resilience in your business? This interactive workshop will provide practical tools that can be applied immediately\, whether you work on your own\, manage staff or lead a growing business.  \nDelivered by Dr Lale Tuncer and June Meagher of Nahash Health CIC\, this interactive session combines practical tools\, self-reflection exercises and actionable techniques that can be applied immediately in the workplace. \nWhat you’ll learn \nEmotional Intelligence \nUnderstand the role emotional intelligence plays in workplace performance and wellbeing\, including: \n\nSelf-awareness and self-management\nSocial awareness and relationship management\nHow emotional intelligence influences leadership\, communication and collaboration\nBuilding stronger teams and reducing workplace conflict\nThe connection between emotional intelligence\, productivity and employee wellbeing\n\nPractical activity: Emotional intelligence self-assessment and trigger-mapping exercise. \n\nStress Management \nLearn how stress affects both individuals and organisations\, and discover practical ways to manage it effectively. \nTopics include: \n\nUnderstanding stress and its impact on the brain and body\nHow stress affects decision-making\, performance and workplace relationships\nRecognising common workplace stressors\nUnderstanding the link between stress and emotional responses\n\nPractical activity: Holmes & Rahe Stress Scale and Wheel of Life exercise. \nCommunication & Empathy \nDevelop practical communication skills that support stronger workplace relationships. \nTopics include: \n\nCompassionate and effective communication\nThe value of pausing\, reflection and breathwork\nActive listening and empathy\nManaging challenging conversations and resolving conflict constructively\n\nPractical activity: Create your own personal development plan. \nWho should attend? \nThis workshop is suitable for: \n\nBusiness owners\nDirectors and senior leaders\nManagers and supervisors\nEmployees looking to improve workplace communication and wellbeing\n\nTakeaways \nBy the end of the session\, you will leave with: \n\nA better understanding of emotional intelligence\nPractical stress management tools\nEnhanced communication and listening skills\nStrategies for handling difficult conversations\nA personal development plan to support ongoing growth\nThere are 15 CPD points available to attendees of this workshop.\n\nWhether you lead a team or are looking to improve your own wellbeing and resilience at work\, this workshop will provide practical techniques to help you thrive in today’s workplace. \nAbout the Tutors \nDr Lale Tuncer is a general practitioner with 15 years experience working in medicine \nJune Meagher has taught wellbeing practices for over 40 years to individuals and businesses throughout the UK and has organised retreats and events globally on chemical regulation\, assistive technology\, wellbeing and wellness.
URL:https://www.investinshropshire.co.uk/event/emotional-intelligence-stress-management-in-the-workplace/
LOCATION:Shropshire Wildlife Trust\, 193 Abbey Foregate\, Shrewsbury\, England\, SY2 6AH\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://www.investinshropshire.co.uk/wp-content/uploads/2026/10/01ee1e43406c2a7bfc3e22e86ad6157b.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261203T093000
DTEND;TZID=Europe/London:20261204T000000
DTSTAMP:20261104T234340Z
CREATED:20261025T011022Z
LAST-MODIFIED:20261104T234340Z
UID:13265-1796290200-1796342400@www.investinshropshire.co.uk
SUMMARY:The Co-Work Hub:  Connect. Create. Collaborate
DESCRIPTION:Join our Co-Work Hub for a relaxed\, supportive co-working session where founders and freelancers can focus\, connect and share ideas
URL:https://www.investinshropshire.co.uk/event/the-co-work-hub-connect-create-collaborate-6/
LOCATION:Co-Founded\, Lower Claremont Bank\, Shrewsbury\, England\, SY1 1RT\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://www.investinshropshire.co.uk/wp-content/uploads/2026/01/9e9e4b2951bd1da4bb10034fd95bd97d.jpg
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