How to find the ideal price for any service or product.

Selecting a price for a new product or service doesn’t have to involve trial and error; there’s a simple method for pricing. It isn’t true that having a lower price will mean you will sell more; you just need to ask yourself the right four questions and the ideal price will present itself.

You’ll learn the simple science and skills for perfect haggling, and the methods businesses use when pricing their products and services.

Part of the ‘Evolution – the six stages of business success’ series. You can attend any or all of the sessions.