Creative businesses across Shropshire are encouraged to apply for the Artisan Showcase 2026, a fully funded programme designed to help designer-makers and producers take their next step into physical retail while building skills, confidence and long-term resilience.

Delivered by the Shropshire Growth Hub in partnership with the Darwin Shopping Centre and Buy-From Creative Agency, the Artisan Showcase supports eight selected businesses through a structured programme of retail preparation, expert guidance and real-world trading experience.

The initiative culminates in a week-long pop-up showcase in The Darwin Centre, Shrewsbury from 11th – 16th May and is possible due to core funding from the Marches Growth Hub, provided by the Department for Business and Trade.

Anna Sadler of the Shropshire Growth Hub said,

“This is the third time we have run this very successful fully-funded programme and the showcase at the end has proved to be a real highlight for all previous participants.

“It’s a real chance to test their products, connect with customers – and other creative businesses – and strengthen their brand in a live retail environment.”

Previous participants emphasise that the programme offers so much more than just shop space. Rita Bains (pictured), founder of The Perfume Laboratory in Bridgnorth, took part in the 2024 Artisan Showcase and describes the experience as transformational for both her confidence and her business.

“I originally applied because it felt like a genuine opportunity to work alongside like-minded people in a supportive and inspiring environment,”

Rita explains,

“It wasn’t just about selling products, but about being part of a community where we could learn from one another, share experiences, and grow together.”

For Rita, the structured support was as valuable as the showcase itself. Through workshops, mentoring and peer learning, she gained practical insight into retail presentation, marketing and customer engagement.

“Taking part had a really positive impact on my business. It gave me valuable marketing insights, especially in learning how to showcase my products at their very best and introduced me to new customers and connections. The shared knowledge made it a real and very positive learning curve.”

Since completing the programme, Rita’s business has continued to grow steadily. She has gone on to trade at further events across the county and is now expanding into larger premises, reflecting increased confidence and ambition.

“We’re in the process of moving into a bigger space with additional floors,” she adds. “It’s an exciting step forward and shows how much the business has developed since the showcase.”

The Artisan Showcase 2026 is aimed at creative businesses that are ready to explore physical retail but want guidance and support to do so sustainably. Participants benefit from a four-month programme focused on retail readiness, marketing and sales, alongside the opportunity to trade in a prominent retail setting. (Pictures are from the 2024 Showcase at the Darwin Centre).

Applications are now open to Shropshire-based businesses working in design, making and production. Competition is fierce so businesses interested in applying should register their interest by emailing : growthhub@shropshire.gov.uk right away.

Notes to Editors

 The Shropshire Growth Hub is part of Invest in Shropshire at Shropshire Council. It provides information and support for businesses in the Shropshire Local Authority area. It runs an extensive yearly calendar of free events and webinars and offers advice on grants, loans, and assistance for companies of any size or sector, from start-ups to established enterprises.

The main contract funding the work of the Shropshire Growth hub is the Marches Growth Hub (MGH) core funding through the Department for Business and Trade.