Please note : attendance at this event is by appointment only with times available at 10.00am, 11.00am, 12.00pm & 1.00pm. Simply reserve your place by selecting your chosen time slot when you register.

*Fully funded, specialist business advice sessions for business based in the Shropshire Council area*

Seeking expertise to support innovation in your business?

Curious about how innovative problem-solving methods can spark imaginative solutions and turn your concepts into lucrative new opportunities?

Join us for an exclusive innovation event hosted by Black Dog Innovation and the Marches Growth Hub Shropshire.

This is a unique opportunity for small and medium-sized businesses in Shropshire who want to drive innovation, and product, service, and business design.

The session will allow you to have a private 45-minute one-to-one with Zunaid Osman, the founder of Black Dog Innovation.

Our innovation specialist can help you with:

• Design Thinking Training: Learn practical design thinking techniques that will enable you to approach problem-solving with an entirely new perspective. These techniques will help you to think creatively, but also practically about the viability of your idea or solution i.e. does a market exist and will it generate income?

• Customised Solutions: During the sessions, Zunaid will work closely with you to help explore your unique value proposition, to make sure it meets the needs and challenges of your customers.

• De-risking Solutions: Zunaid will also guide you through running ‘lean’ experiments to test your idea and refine your offering. This will reduce risk by highlighting alterations that may need to be made before introducing it into the market.

Who Should Attend:

• Small business owners looking to enhance their product or service offerings.

• Medium-sized enterprises seeking to innovate and stay competitive.

• Entrepreneurs with exciting new ideas eager to explore and refine them.

About your specialist

Zunaid is a Chartered Accountant and a Certified Innovation Specialist with over 8 years of experience in advisory and consulting. Specialising in strategy and innovation, Zunaid has worked with prestigious clients including the UK government, Google, Bupa, Simply Health, The Economist, National Highways, and National Grid.

You can register here

Q&As – demystifying innovation terminology

What is a value proposition?

A value proposition is a clear statement explaining the unique benefits of a product or service. It tells you why it’s better than another and how it can help you.

2. How does design thinking work?

Design thinking is like a creative, smart approach to solving problems. It helps us come up with great ideas that actually work, by focusing on what customers need and making things that they will love.

3. Why is a value proposition important for businesses?

A value proposition is like a ‘golden ticket’ for businesses. It tells customers why they should pick their product over others and how it can make their lives easier or more fun.

4. How can design thinking improve my product or service?

Design thinking is the secret tool that helps you understand what customers really want, so you make things that they will adore.