In 2026, great marketing doesn’t stop at the sale — it’s built on standout customer experiences, strong retention and customers who actively recommend you. This practical webinar will show you how to attract your dream clients, keep them coming back and turn them into genuine superfans.

Led by Zebra PR, specialists in marketing and business growth, this session takes a clear, no-nonsense approach to customer-led growth. We’ll break down what today’s customers expect, how buying behaviour continues to shift and why reviews, referrals and reputation now carry more weight than ever.

You’ll learn how to define and attract the right clients, map a customer journey that builds loyalty, and create simple systems that encourage repeat business and word-of-mouth advocacy. Expect practical insight, real examples and clear actions you can apply straight away.

About this webinar

Customers in 2026 are more informed, more vocal and more influential than ever before. Reviews, recommendations and real customer experiences now play a critical role in attracting new business and keeping it.

This webinar is designed to help you stop chasing “any” customer and start building long-term relationships with the right ones. We’ll help you define your dream clients, understand how they discover and choose businesses like yours, and identify the moments that truly matter in the customer journey.

We’ll also explore how strong customer experience leads to better retention, stronger reviews and organic growth through referrals. Finally, we’ll show you how to turn insight into action, with a clear, practical plan to help you create loyal customers who don’t just come back, they tell everyone about you.

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FAQs

Q1: Is this webinar free?

A: Yes, it is free for people looking to start a business and SMEs based in the Shropshire Council area (excluding Telford & Wrekin)

Q2: What if I register and can’t attend.

A: If you are unable to attend, we kindly request 72 hours’ notice. Please cancel your ticket via Eventbrite to allow others to take your place.

Q3: What if I am based outside of Shropshire council area and want to attend?

A: This event is fully funded and free to businesses based in the Shropshire Council area only (excluding Telford and Wrekin)

Please note bookings from outside of this area cannot be accepted and will automatically be cancelled. Thank you for your understanding.

Q4. Will I receive an email reminder for this appointment?

A: You will receive a reminder for this booking via Eventbrite.

Q5. How do I access the webinar?
A: A Zoom link will be emailed to you via Eventbrite 24 hours before the event.

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The Boring Bit

Data Protection

Details that you provide us with on booking will only be used in connection with this event offered by Marches Growth Hub (the data controller) and its partners, which include the Department for Business and Trade (DBT) and event partners. If the business has any question in relation to how the information the business provides, and in particular any personal data, will be processed and disclosed, please email the Marches Growth Hub – Shropshire on marchesgrowthhub@shropshire.gov.uk

Terms and Conditions of Booking

This event is fully funded and free to eligible businesses to attend. We appreciate that sometimes there are good reasons why businesses are unable to attend workshops, however if you are no longer able to turn up, please cancel your ticket through Eventbrite.

We require 48 hours cancellation notice prior to the event (in order for us to offer your space to another business)

Please note that if you do not attend without letting us know, we reserve the right to decline your bookings for future sessions.