Starfish Advertising & Marketing case study
Alison Wright, Managing Director, Starfish Advertising & Marketing Ltd writes:
“When I set up Starfish in 2001 I chose office premises on the outskirts of Wolverhampton, the logic being that it was central for the Midlands motorway network and would be convenient for clients.
However, the reality was that clients are so busy they rarely have time for off-site meetings, and increasingly communication takes place by phone, or electronically. So after six years I took the decision to move the business to my hometown of Shrewsbury and we’ve never looked back. There were substantial savings on the cost of renting comparable office space, plus a personal saving of about £300 a month on motoring costs
In 2010 a property became available to buy just around the corner from our rented offices, so Starfish was on the move again – but this time for good!
24 St John’s Hill is one of Shrewsbury’s many Grade II listed buildings, originally build in 1764 and being the original Quaker Meeting House in the town. As well as being an office full of character with the benefit of a courtyard garden, we have all the town centre facilities on the doorstep, something which is much appreciated by our staff. We also have super-fast fibre optic broadband, essential in our line of work, so the best of the old and the new.
Now, instead of a 1½ hour round commute, I have a minute’s walk from home and can do so much more with my time that isn’t spent sitting in the car – that elusive thing called the ‘work/life balance’ has actually become a reality.
Once located in Shropshire we made a concerted effort to gain more local business and were surprised to find just how many very successful large businesses there are in the county. We now provide first class advertising and marketing services to some of these businesses, at a fraction of the cost they would pay for the services of a London agency.
For anyone thinking of relocating or setting up a business in Shropshire, from our experience I would say just do it. There is a myriad of benefits and I can’t think of any downside.”